iPod is the top "toy" search for online holiday shoppers, according to comScore Networks, an Internet research firm. More than 6.6 million iPod-related searches were conducted during the month of November 2005. Searches related to XBox 360 during the same time frame totaled 5.0 million, surpassing PlayStation searches, which totaled 1.9 million.

“While high consumer interest was expected this holiday season for items such as the Apple iPod, Microsoft Xbox 360 and Sony PlayStation, the intense amount of search activity observed to-date demonstrates how popular these items are with consumers,” said Gian Fulgoni, comScore chairman. “It’s also clear that search has become a mainstream way for consumers to research products, irrespective of whether their ultimate purchase will occur online or at a retail store.”

[via comScore]

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