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Tag: Social Networking
Below, we’ve collected some great Social Media stories about how to win an SEO battle for your name, or a list of words that Google Instant blacklists. Tech & Mobile can help you get a job in social gaming or reveal which Sci-Fi predictions actually came true. Business comes loaded with productivity tips, ways to use Google Voice for your business, and some emerging trends in online brand campaigns.
Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time.
- Exclusive: Trent Reznor on ‘The Social Network’ [INTERVIEW]
As the premiere of ‘The Social Network’ approaches, we decided to talk with Reznor about scoring a movie in its entirety, among other things.
- How and Why PepsiCo Engages in Social Good [VIDEO]
We had an opportunity to chat more in-depth with Bough about how Refresh is going, what it means for PepsiCo and its various brands, and what’s next for the project.
- ‘The Social Network’: Mashable’s Complete Movie Review
‘The Social Network’ is more than just the story of one website; it is both a micro and macro look at success, failure and the trappings of ego and greed.
- Which Words Does Google Instant Blacklist?
You have to hit enter to confirm, yes, you really do want to know about something in some way related to bisexuals or lesbians.
- Tech Entrepreneurs Discuss ‘The Social Network’ [VIDEO]
We followed up our Mashable New York screening of ‘The Social Network’ with a panel that discussed several of the prominent themes of the film.
- The Case For Social Media in Schools
Teachers and parents are often wary about using social media in the classroom. Here’s why the benefits outweigh the risks.
- 9 Creative Social Good Campaigns Worth Recognizing [Mashable Awards]
Many causes have leveraged the power of social media in some incredibly creative ways. In connection with the Mashable Awards nominations, we’ve highlighted the standouts.
- How NPR Is Leveraging the Twitter Generation [STATS]
NPR has just released a fascinating set of stats about its Twitter followers.
- HOW TO: Win the Search Rank Race for Your Name
In a world where almost 80% of hiring managers Google job candidates, it’s important to make sure that people can find the right ‘you.’ These tips can help.
- Minecraft: How Social Media Spawned a Gaming Sensation
The sandbox building and exploring game Minecraft has taken the web by storm, and it couldn’t have happened without social media. Here’s a look at its recent meteoric rise.
Tech & Mobile
- HOW TO: Score a Job in Social Gaming
Social gaming can be a tough industry to break into. We spoke with some pros to get a few tips on tackling the social gaming job market.
- 11 Astounding Sci-Fi Predictions That Came True
Decades, even centuries ago, some of literature’s most creative minds imagined — with eerie accuracy — some of the high technology many of us take for granted today.
- 7 Ways Mobile Apps are Enriching Historical Tourism
Wish you could get more out of sightseeing without expensive books and hired guides? Mobile apps are changing historical tourism, and these 7 are particularly intriguing.
- The Evolution of the Apple Mouse [PICS]
We’ve taken a look at Apple’s input device — the humble mouse — to see how the design has changed from way back in the early 80s right up to today.
- A Detailed Look at Apple and Google’s Fight for Mobile Developer Attention
Google’s Android platform continues to be where developers see the most longterm potential, especially when powering multiple types of devices.
- 11 Trends in Web Logo Design: The Good, the Bad and the Overused
Good design, like any art or fashion, has roots. What’s hot in web logos right now, and what’s been done to death? Check out this detailed rundown of the biggest trends.
- How Popular Is the iPhone, Really? [INFOGRAPHIC]
While the iPhone is a very popular smartphone, Apple’s overall share in the mobile phone market is still very low compared to giants such as Nokia and Samsung.
- 10 iPhone Apps for the Global Foodie
Let your taste buds rejoice! We’ve found 10 iPhone apps to help adventurous foodies explore and enjoy the best international dishes.
- 10 Killer Firefox Tips, Tricks and Shortcuts
These simple but powerful tips and tricks for the open source browser will have you cruising the web faster and smarter in no time.
- How the iPad Is Transforming Web Design
In the last few months, several high-profile websites have adjusted their designs to look and feel more like the iPad. We’re dubbing this, the ‘iPadification of the web.’
- DROID R2-D2: The Unboxing [VIDEO]
The DROID R2-D2 is here and Mashable has a rundown of the all the special features that will make any ‘Star Wars’ fan swoon.
- 10 Incredible Inventions from The World Maker Faire [PICS]
The World Maker Faire is an impossible density of coolness, but these 10 exhibits stood out.
- 10 Stories Beautifully Told with Animated Typography [VIDEOS]
Moving type, or ‘kinetic typography,’ is a clever way to make simple text cut through the visual clutter of today’s online world. We’ve hand-picked 10 great video examples.
- Connected TV: The New Battle for Your Living Room [INFOGRAPHIC]
Apple TV, the Boxee Box, and Roku are finally bringing web entertainment to the living room. How do these products stack up? Check out this detailed price and feature comparison chart.
- 3 Business Tools to Spice Up Boring Work Tasks
While there’s no escaping boring work tasks, newer web and mobile apps, like Prezi, inDinero and Expensify, make the time spent doing them much less arduous.
- 37 Productivity Tips for Working From Anywhere
These days, your office is your laptop, whether you’re in a cubicle, a coffee shop, or on a plane. We asked professionals for their best advice on getting things done no matter where you work.
- 6 Free Web Tools for Managing Time Differences
Conducting business with international clients can mean more than just a language barrier — there can be a time barrier as well. These web apps can keep your biz organized across time zones.
- HOW TO: Advertise Inside Social Games on Facebook
One of the most effective new ways for companies to reach consumers on Facebook is to advertise inside social games. Check out these key strategies.
- Top 5 Emerging Brand Trends on Facebook
Big brands are finally keyed in to the power of social marketing on Facebook, and they’re launching some impressive campaigns. Keep an eye on these five important trends.
- 5 Ways to Use Google Voice for Your Business
Google Voice can greatly improve the efficiency of your business’s phone communications, and save you money. Check out 5 easy implementations for the office.
- Why We Need to Reframe the ‘Women in Tech’ Debate
While the media decry the lack of women in tech, the numbers paint a different picture. It’s time to change the discussion around female entrepreneurship.
- How Social Media Marketers Can Convert Attention Into Action
It’s one thing to start a conversation on the social web. It’s another to convert that into a sale for your business. But keen analysis of your strategy can boost the odds.
- Why Product Reviews Can Drive Group Buying Success for Retailers
Group buying sites like Groupon represent a major potential market for small businesses, but with money lost on every sale, it takes something special to succeed.
Factors on Generating Traffic to Your Blog: “
Over the last few weeks I’ve had three conversations with readers regarding different sources of traffic.
In each case I had a number of email exchanges with each blogger (all on the same day) and ended up laughing to myself at the common theme but extremely different opinions being expressed by each of the bloggers.
In each case the bloggers had strong opinions (and experiences to back those opinions up) on what type of traffic was ‘best’ and how to get it.
- In one case the conversation started with a blogger telling me that I focus too much upon social media traffic and not enough on traffic from search engines. Their niche didn’t work with social traffic but with search traffic they did best.
- In another case the blogger told me that they’d been told to forget about search traffic in their niche and work more on building traffic from other sites and to convert it into ongoing traffic with newsletters.
- In the last case a blogger told me that in their opinion the best type of traffic was social media traffic and they didn’t see the point in newsletters.
I was reminded through these conversations just how many different valid approaches there are to blogging. I also came away with a few thoughts that I thought I’d jot down here on the topic of driving traffic to blogs.
1. There are Many Valid Sources of Traffic
The above chart shows just 8 of many sources of traffic to a blog. As I write this others are already springing to mind (for example some bloggers run paid advertising to drive traffic to their blog – others get it from banner exchange programs). The reality is that there are many potential sources of traffic.
2. The ‘Best’ Source of Traffic Varies from Niche to Niche
As I thought about the 3 bloggers I was chatting to above it struck me that each had found great sources of traffic but that they were each operating in very different niches.
The first blogger who had written off social media was in a niche that people were simply not using social media for (I won’t reveal the niche as I don’t have their permission but it was a very very niche focused blog). Perhaps they could have driven a tiny bit of traffic with social media but for them Search was a much better place for them to invest their time.
3. Different Sources of Traffic Will monetize differently
Another important factor to consider is that some sources of traffic will monetize ALOT better than others. I’ve found that search traffic can work very well with AdSense for example (it depends upon the niche and intent of the reader). People arrive on your site searching for specific information, read your content, see an ad that relates to their search term and click on it.
RSS readers on the other hand don’t tend to convert for AdSense as they tend to be loyal readers and many don’t even click through to your site to read your content. RSS readers (and social media traffic) however can convert really well for affiliate promotions or selling your own products to.
4. Traffic Patterns Change over the life cycle of a blog
As a blog matures its sources of traffic often quite naturally change.
There’s no typical one size fits all pattern to this but at first the traffic might mainly come from other blogs or forums where you comment – or blogs where you guest post – or articles that you write. In time you might start to see more traffic from RSS or newsletters as a few people subscribe. Perhaps then some traffic will come from other sites who link to you (people who subscribe via RSS might have their own blogs) and from social media. After a while your search engine ranking might kick in as a result of the links from other sites and your guest posting and article writing and you might start seeing Google traffic. Once your blog is more established you might start seeing social bookmarking viral events that spike your traffic.
Again – this is not going to be the pattern for all blogs but in time traffic will naturally start to come from different places – the key is to try to leverage it for ongoing good (trying to get your blog to be sticky rather than just having one time visitors) and to work out how to convert that traffic for the goals you have.
5. Bloggers should be open to different approaches
While each of the three bloggers had discovered great lessons and good sources of traffic for their niches and the life cycles of their blogs – I was left wondering in each case whether the bloggers were being a little too closed off to different sources of traffic that perhaps could have added to the overall mix of traffic.
I see a lot of SEO type bloggers write about the worthlessness of social traffic for instance. One common comment that I get from some SEOs (definitely not all) is that social media traffic can’t be monetized. The reality could not be further from the truth. It won’t always convert but it certainly can. For example I know in each of the E-book launches that I’ve done in two niches that I’ve seen significant conversions from Twitter traffic.
On the flip side of things I hear some social media focused bloggers write off SEO and say that it works itself out and you don’t need to optimise your blog for search if you just produce good content. While there is some truth in that (good content does tend to generate natural incoming links to some extent) with a basic understanding of principles of SEO and a few minor tweaks a blog can rank much better in search engines without compromising the integrity of the content.
I guess what I’m getting at is that if you get exclusive about the type of traffic you are after you could actually be limiting the potential of your blog’s incoming traffic.
6. Too many Eggs in One Basket Can Be Dangerous
I used to be very focused upon search traffic in my early days of blogging. I worked hard to optimise my first blogs for search and got to a point where I was making a full time living from the ad revenue I was getting almost exclusively from Google. As a result I got a little lazy in some of the other areas – I didn’t work to convert readers to be loyal with newsletters or with prominent calls to subscribe to RSS, I didn’t build too many relationships with other bloggers to generate referral traffic and I was very inactive in social media (although it was much more limited back then).
As a result when Google decided to adjust their algorithm one day and my rankings dropped (and almost completely disappeared) in their results I lost almost all of my traffic – and as a result almost all of my income.
I was lucky in that Google readjusted their algorithm a couple of months later and I regained a lot of (but not all) of that traffic but in the mean time I looked for and found a ‘real job’ – and more importantly learned an important lesson about the power of having more than one source of traffic.
That experience was the beginning of me doing a few things that included working harder on capturing readers as subscribers (email and RSS), networking more with other bloggers in my niche and getting more involved in promoting my blog in other places (mainstream media, social media etc). My hope in doing all of this was to build up other sources of traffic so that if Google ever switched off my traffic again (temporarily or permanently) I’d at least have enough traffic to survive.
Google still does send me around 40-50% of my traffic (it varies a little from blog to blog) but I’m in a position now where I could survive for an extended period if it all disappeared (not that I’d like for that to happen).
7. The Importance of Personality and Being Yourself
I’m sure there are other factors that are at play that might be worth considering when looking at traffic. One of these (that I’m yet to fully think through) is personality type.
For example a lot of my my technically thinking friends seem to enjoy the challenge of SEO a little more. They love experimenting with and testing what happens when they make small tweaks to different aspects of their blogs. They’re constantly testing different setups and do quite well from it. I am not technically minded and find their attention to detail very very unusual (and so far from where that I’m at that I feel like I’m from another planet).
Other friends are perhaps a little more social by nature and as a result seem to do well on Twitter.
Others seem to do better by applying their freakish ability to write blog posts that get tonnes of links from other sites and which do brilliantly on social bookmarking sites..
Others are networkers and spend a lot of time interacting with other bloggers and site owners and tend to get links and traffic that way.
Others just seem to be brilliant at building community on their blog and as a result retain almost everyone who ever comments and build new readers from those people telling their friends.
I guess the lesson here is to be yourself and work with your strengths. Of course you don’t want to let your strengths dominate so much that you ignore or become lazy in areas that you’re not as strong in – but do follow your natural abilities and leverage them as much as you can.
Remember that there is no wrong or right way to generate traffic for a blog. If you were analyze the sources of traffic on many top blogs you’d find quite different factors at play!
(Via ProBlogger Blog Tips.)
Twitter may be experimenting with a new design, but even its new interface still leaves something to be desired. Tweenky, a new mashup that launched in private beta last week, is looking to offer Twitter users an alternative. The site sports an AJAX-heavy design that borrows heavily from Gmail (which isn’t a bad thing), and integrates a number of features that should appeal to Twitter powerusers. To get one of 200 invites, go here and enter the word ‘techcrunch’ as the invite code.
Users send new tweets from a form at the top of the page that includes integration with link-shortening sites snipurl.com and is.gd. The familiar left sidebar is broken into shortcuts, folders, and a list of hot topics taken from search.twitter.com (formerly Summize). Each folder represents a collapsible lists of keywords and Twitter users that you’ve subscribed to. The site also emulates Twitter’s Track function, which lets you keep tabs on a certain keyword over IM or SMS (Twitter used to have this feature, but disabled it earlier this year).
Tweenky isn’t doing anything revolutionary – all of its features are available elsewhere, either from twitter.com or TwitterSpy, which also provides Twitter’s lost tracking feature. But it brings everything together in a cohesive package that is much more intutive than most other attempts we’ve seen. For more information, check out Orli Yakuel’s introduction to the site.